Tuff Shed Surpasses Sales Expectations with CallFire's Cloud Call Center Business
December 26, 2012
By Rajani Baburajan
, TMCnet Contributor
Call center business solutions are proving highly beneficial to companies. In fact, these centers across the world are using cloud-based solutions to improve sales while simultaneously reducing the overall cost of communications.
Tuff Shed, a storage buildings provider, recently implemented an array of call center business solutions from CallFire. After beginning to leverage these robust services, Tuff Shed exceeded sales expectations by nearly $1 million.
CallFire offers a wide range of call center business solutions including voice APIs, business text messaging, voice broadcast, local phone numbers, toll free numbers, IVR, power dialing and more. Call analytics enable CallFire’s 50,000 users to reach customers more often using call tracking, virtual phone service, dialers, and mobile messaging.
Tuff Shed, which is now celebrating its 30th anniversary, picked CallFire to run a preview sale on its storage garages. The company ran a promotion on one Saturday in August, a typically slow month for sales, to promote $100 off storage buildings using the call center business solution.
The campaign ran through TV, direct mail, e-mail, and sales calls.
The sales rep used CallFire to make nearly 15,500 calls. This according to Adam Cooney, Tuff Shed's business development manager, was the largest buy-in of any campaign the company has ever run in terms of the sales teams using the Cloud Call Center.
By the end of a one-day promotion, Tuff Shed had sold $1.7 million in products, the largest retail sales day in the company's 30-year history. These are not accidents, says Cooney. It happened because they were able to make more calls in the available time.
He added in a statement, "We made more calls, and more calls mean more sales."
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Jamie Epstein